Investing in email marketing can expand brand recognition and customer happiness. However, around 20% of people open the average email, so constantly sending emails can feel tiring if you’re not seeing growth in your click-through rates or conversion rates. That’s where different kinds of email formats can be utilized.
Even if you’ve decided the best time to send an email or settled on an email pattern, it’s just as important to create personalized emails for your customers so they don’t feel like you’re spamming them with sales-focused requests.
If it seems like no one is opening your emails, maybe it’s time to stop sending simple plain text emails and explore more personalized options. Before you start scheduling messages or redesigning your email marketing campaign, read this guide on the best email types for keeping customers.
After a new customer signs up for your business email list, sends in a first purchase, or creates an account on your website, send them a quick welcome email. These messages make shoppers feel valued right off the bat. Welcome emails usually thank the customer for their purchase or signup. They also outline what the person can expect from your emails moving forward. Some businesses include a coupon code or discount in welcome emails too. This incentivizes subscribers to open your future messages.
To improve the quality of your welcome emails, follow these guidelines:
As an example of email, an online clothing shop could send a welcome text that says “Thanks for joining our mailing list, Olivia! We’re happy to have you as a subscriber. Expect to receive our weekly drops showcasing new arrivals and sales. And here’s a 10% off coupon code for your first purchase with us!”
Promotional emails come in all shapes and sizes. You’ve got FOMO (Fear of Missing Out) emails, sales alert emails, and cross-promotional emails. There are also emails on new products, reorder emails, and customized emails like “Top Picks for You.”
Promoting your business is critical for increasing income, and promotional emails are appreciated if you can do it in a way that highlights the advantages to the consumer. Here are a few pointers on how to write compelling advertising emails:
Sometimes shoppers will add items to their online cart but won’t complete the checkout process. Sending a friendly cart abandonment email reminds them to come back and finish making their purchase. These messages typically recap what’s sitting in the person’s cart and nudge them to checkout.
A shoe retailer could send an email with the subject line “Olivia, your sneakers are still waiting for you!” The body copy might say “We noticed you didn’t complete your checkout with the navy running shoes in your cart. We’re holding them for you for the next 24 hours! Click here to head back and get your new sneakers before they’re gone.”
If a customer tries to buy a product only to find it’s sold out, they’ll appreciate an email letting them know when it is back in stock. These retail email marketing alerts demonstrate that your brand cares about meeting customers’ needs.
For instance, imagine a customer named James trying to order a currently unavailable grill on a hardware store’s website. The merchant could reach back out to James with a subject line like “Good news James – that grill is back in stock!” The email might outline when inventory was replenished, provide a link directly to that grill’s product page, and offer James a 10% discount for the inconvenience.
This email, also known as newsletter, gathers all of your brand’s recent material and presents it to your devoted followers. Email Newsletter increases the number of people who see your blog articles, videos, or social media postings and engages customers via narrative, allowing them to connect with and remember your business.
You may make content emails in a variety of ways:
For consumables or frequently needed items like contacts, vitamins, makeup, cleaning supplies, and more, send reminder emails when you notice customers might be running low. If someone buys the same protein powder from your online supplement shop every month, you could automatically email them when it seems like they’re about to need more. These reminders provide excellent customer service by anticipating needs.
Suppose Janet orders green tea bags from your marketplace every 25 days. Around day 20, you could ping her with a quick email: “Janet, just a reminder that you’re probably running low on your favorite green tea. Click here to replenish your supply and save 15% today only!”
Also Read: Tips to Start a Profitable Email Newsletter
Sometimes window shoppers will check out a product page on your site but won’t add the item to their cart. Later, you can email reminders about the products they looked at but didn’t buy. This brings abandoned items back to customers’ attention.
For example, if Mike browsed hiking boots on your outdoor gear site, you might say: “Thinking about getting new hiking boots, Mike? You recently looked at the Hiker Pro 3000 boots. Check them out again and use code BOOTLOVE15 to get 15% off!”
After purchase, send confirmations with order details and estimated shipping timelines. Follow up with shipping notifications when the package goes out. And provide tracking numbers so customers can follow their delivery status. These logistical emails are hugely helpful for online retail buyers.
Your jewelry shop order confirmation for Lauren could say: “Thanks for your order, Lauren! Here are your purchase details and expected delivery date. We’ll be shipping your new necklace out on Friday, February 17th. You’ll receive a notification and tracking number then.”
Also Read: Unleashing the Power of Retail Email Marketing Strategies
The occasional polite request for a product review or feedback email can help you collect customer opinions while showing shoppers their voice matters. Just be careful not to overdo review asks – no one wants frequent demands for ratings!
A furniture company might email Jeremy: “We hope you’re loving your new Platform Bed, Jeremy! Would you take 2-3 minutes to review it on our site? Your feedback helps other customers make informed purchases. As a thank you, we’ll send you a 20% off coupon for your next order.”
Send seasonally appropriate emails around major holidays, sales events, or other significant dates. Customers look forward to these fun and valuable messages. Just make sure your tone and content align with each occasion’s spirit. Here is what should an email look like for holiday marketing:
On Memorial Day, a clothing boutique could say: “We hope you’re enjoying Memorial Day weekend with loved ones, Jessie. Stop by our site to save 25% sitewide – no code needed. We appreciate the service of America’s fallen soldiers. Have a reflective and safe holiday.”
Okay, that covers the key kinds of emails that retail customers genuinely like to receive. You’ll be sure to engage your readers and, as a consequence, receive some fantastic results if you use these emails. You’ll also need an integrated point-of-sale system like Hana Retail to execute effective email marketing campaigns. Plus, with this POS System with email marketing integrated you’ll have all your customer and order data in one place, making it easy to personalize emails and track results. Sign up FREE today!